American Heritage is a brand for the modern man who values style, quality, and sustainability. I was brought on to refresh the brand when selling to Wholesale and retailers as well as with their Direct to Consumer e-commerce site. From cleaning up the logo, defining the message and tagline to setting up templates for eBlasts, social media and sell sheets for the sales team. Finding the right balance and strategy for reaching the right audiences while keeping the cost low for the CAC. With everything coming together, I have been able to increase followers, conversion rates and educate consumers on the high quality menswear we sell through marketing and advertising.